Snom Technology launches in APAC

German manufacturer takes charge of VoIP telephone sales in region for parent company VTech

VTech has entrusted its European subsidiary, Snom Technology, to expand business product sales in Asia-Pacific (APAC). From April 2024 onwards, the German manufacturer will be responsible for all sales of VoIP telephones in the region, with Fabio Albanini, currently Head of International Sales for EMEA, now also in charge of this new area.

This decision comes following Snom’s steady growth in EMEA in recent years, which has shown that the premium brand for VoIP devices and solutions understands the requirements of a demanding market, including professional communication.

VTech has decided to adapt a strategy it took more than seven years ago. When it acquired Snom in 2016, the regional distribution of sales between the parent company and Snom Technology was clear: the Berlin-based specialist for IP-based corporate communications would manage the business in EMEA, while corporate headquarters would continue to direct the development of the B2B VoIP market in Asia-Pacific.

This latest decision has been taken after careful analysis. Asia-Pacific is taking a significant market share of over 23% in 2023 with a CAGR of 12.0% of the global VoIP market revenue according to Cognitive Market Research. In addition, Fortune Business Insights forecasts an equally high growth rate of 12% by 2030. This is due to the increasing demand for cloud-based telephony solutions, which is also stimulating the demand for professional VoIP phones in the region. The rapidly developing telecommunications infrastructure in China, Japan, South Korea, India, and Australia in favour of strong, scalable, and flexible communication networks is creating high-growth potential for the business VoIP telephony market in Asia-Pacific.

The German manufacturer has already set up a team that is building relationships with existing and prospective sales partners in the region. “We are optimistic about the challenge," says Fabio Albanini, Head of International Sales for Snom Technology, which now includes the entire EMEA and APAC regions. "Like in other regions, local management will be vital to the success of our strategy in APAC – so we’ll be looking to grow our team on the ground there over the coming years.”

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