Snom appoints Edward Franklin as new UK Channel Manager

Leading IP telephony brand Snom Technology has announced the appointment of Edward Franklin as Channel Manager for the UK and Ireland. In his role, Edward will be responsible for developing new opportunities, managing existing reseller relationships, and supporting partners in delivering sustained value to customers.

With more than a decade of experience in B2B telecommunications sales, Edward brings a strong track record of cultivating long-term partnerships and driving growth through collaborative engagement. His appointment underscores Snom’s ongoing commitment to strengthening its presence in key European markets and ensuring that partners across the UK and Ireland receive dedicated, strategic support.

He will work in close partnership with Steven Try, who continues to focus on supporting Snom’s distributor and platform partners.

“I am delighted to be joining Snom at such an exciting stage in its development,” said Edward Franklin. “My priority will be to work closely with our resellers and partners — to understand their challenges, identify new opportunities, and ensure that Snom continues to deliver communication solutions that bring tangible value to end users.”

Edward’s appointment follows a period of significant product innovation at Snom. In the last year, the company has launched several products including two new IP end devices as part of its expanded D8xx series, and the HD331 phone which has been created specifically for the hospitality market. This reflects Snom’s focus on local market responsiveness and its commitment to providing flexible, high-quality communication solutions.

Steven Try, Channel Manager UK & Ireland at Snom added: “Edward’s experience, professionalism and enthusiasm will be a valuable addition to our team as we continue to strengthen our position in the region. By equipping our partners with the right tools, insights and support, we can help them capture new opportunities and deliver exceptional results.”