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Snom Technology GmbH

History & Successes


  • Introduction of the Snom Redirection and Provisioning Service “SRAPS”
  • Introduction of the Snom D335 desk phone with integrated proximity sensor
  • Snom opens its training platform “Snom Academy”


  • Snom presents the D385 desk phone
  • Introduction of the Snom D735 desk phone with integrated proximity sensor
  • Introduction of the Snom D717 desk phone with integrated light sensor
  • Snom introduces the new M Series with the M900, M90, M80 and M70
  • Snom introduces the A190, the first Snom DECT multi-cell headset
  • Snom opens the Snom Service Hub
  • Snom opens new markets with regional sales offices in South Africa, the Netherlands, Russia, Azerbaijan, Kazakhstan and Turkey


  • Warranty extended to 3 years
  • Snom Partner Program launched
  • Sales office founded in Russia


  • Launch of the Snom D785 as the new flagship model D7XX series

  • Launch of the C520 WiMi conference phone

  • Snom as a Service rental model is launched initially in Germany

  • Worldwide sales increased in the core markets by 32%


  • VTech completes acquisition of Snom Technology GmbH
  • Appointment of Mr. Gernot Sagl as Chief Executive Officer


  • Snom IP Phones are now compatible with BroadWorks
  • Introduction of the M Series, wireless SIP telephones
  • Finalists at UK National Comms Dealer Awards


  • Internet Telephony Product of the Year award for the Snom 760 Secusmart edition
  • M65 and M700 wireless DECT products launched

2007 -2012

  • Snom headquarters relocated to larger central Berlin office
  • Snom Italy SRL founded
  • Snom France SARL founded 
  • Snom UK founded
  • Deloitte Technology Fast 50 Award
  • Unified Communications Magazine’s Product of the Year award
  • Deloitte Technology Fast 500 EMEA Award
  • Snom 870 receives the “Most Innovative Product of the Year Award” from ITSPA, UK
  • Internet Telephony 2011 Product of the year Award for Snom 7 Series & Snom UC600


  • Editor's Choice Awards for the Snom 360
  • Communications Week
  • Computer News Magazine
  • IP World Magazine
  • WebWeek Magazine
  • IT Week
  • Internet Telephony Excellence Awards


  • Snom 190: "Best Affordable SIP Phone" Network Computing Magazine 2005 - Snom 360: "Product of the Year" Award, Internet Telephony Magazine
  • Only German company selected for the Pulver 100 list of the top 100 privately help VoIP companies


  • Snom 100 Editor's Choice Award, Internet Telephony Magazine


  • "Best of show" for the Snom 200 at Internet Telephony Conference & Expo Miami
  • TMC Labs Innovation Award, Internet Telephony Magazine


  • Establishing sales partners in the USA


  •  Implementation of the first SIP stack
  • "Best of show" at CeBIT, Germany for the new Snom 100


  • Development on the first commercial Snom product - the H.323 based Snom 100


  • Snom investigate activities and developments in mobile technologies (GSM)


Snom founded in Berlin

Who is Snom Technology GmbH?

Founded in 1997 and headquartered in Berlin, Germany, Snom is a German multinational corporation that manufactures the world’s first and leading brand of professional and enterprise VoIP telephones. 

What makes Snom different?

Snom is a European premium brand renowned for VoIP pioneering and mass production of VoIP, engineered in Germany.

What does Snom do?

Snom designs and manufactures professional and enterprise VoIP telephones. Snom produces robust, high-quality and feature-rich business telephones designed exclusively for the trained and certified professional IT and PBX installer, and universally compatible with the leading PBX platforms.

What is at the core of Snom’s business?

Snom aims to provide you with devices that deliver high-quality communications everywhere you are. Snom wants to be at the heart of your communications, whether that's by way of your mobile phone, your desk phone, your computer or beyond.

What is the Snom go-to-market strategy?

Snom is a channel-based organisation with more than 100 distributors in 65 countries, over 25,000 registered VARs and a world class multinational team. Our channel programme is second to none and includes commercial and technical training, support with complex bids and financial packages to assist our partners.

Who are Snom’s primary clients?

Snom has more than 4 million end points installed globally. We have a very strong footprint in the small/medium business VoIP phone market with a loyal customer base providing ongoing churn in 7-8 year cycles. We are highly experienced in OEM business with blue chips, working with market leading companies such as HP and Vodafone. We also nurture long-standing partnerships with EU telecom operators of all sizes. 

Why do clients come to Snom?

Key differentiators for Snom are our extremely high standards of voice quality, our German engineered products providing reliability, resilience and remarkable RIO and the value added capabilities of Snom software – including SIP standard compliance, ease of provisioning, feature-richness and security.

How do clients benefit?

Clients benefit from a reliable and dependable product that provides a good ROI and increases staff satisfaction due to its ease of use, integration into company systems and high quality audio.

Who leads the company?

Gernot Sagl is the CEO of Snom Technology GmbH. 

What are the primary market trends influencing Snom's go-to-market strategy?

Key trends affecting Snom’s business include mobility, Unified Communications and the cloud.


Meet the people leading Snom

President of Telecommunication Products

Hillson CHEUNG Hoi


Hillson CHEUNG Hoi

President of Telecommunication Products

Hillson CHEUNG Hoi is responsible for the R&D, Industrial Design, ODM and Snom businesses, together with the US and manufacturing operations of Telecommunication Products.  Mr. CHEUNG first joined the Group in 2000 as Factory Manager for Electronic Learning Products. He then held management positions in a number of areas including product development, factory operations and supply chain management in the electronic manufacturing industry prior to rejoining the Group in 2007.

Mr. CHEUNG holds a Bachelor of Engineering degree in Manufacturing Engineering from the City University of Hong Kong and an MBA degree from The Hong Kong University of Science and Technology.

Group Chief Financial Officer

Shereen TONG Ka Hung


Shereen TONG Ka Hung

Group Chief Financial Officer

Shereen TONG Ka Hung is responsible for the Group accounting and tax, treasury and financial as well as information technology and human resources management functions. Ms. TONG joined the Group in 1994 and has held management positions in a number of areas including internal audit and financial control of the Group. 
She holds an MBA degree from Manchester Business School, UK, Master of Science degree in Information Systems from The Hong Kong Polytechnic University and Bachelor of Laws degree from Manchester Metropolitan University, UK. She is an associate member of Chartered Institute of Bankers, UK, Chartered Institute of Management Accountants, UK and a fellow member of Hong Kong Institute of Certified Public Accountants.

Group Financial Controller

Benny WONG Chi Keung


Benny WONG Chi Keung

Group Financial Controller

Benny WONG Chi Keung is responsible for the accounting, tax, treasury and financial functions of Telecommunication Products. Mr. WONG joined the Group in 2007 and he holds Bachelor degree in Professional Accountancy from The Chinese University of Hong Kong. He is a fellow member of Hong Kong Institute of Certified Public Accountants.


Gernot Sagl


Gernot Sagl


Gernot Sagl studied Business Administration at the University of Graz and has held different positions in finance, controlling, logistics and purchasing in several fields of industry.

After more than seven years in leadership roles in the Berlin-based Beta Systems Software AG, Gernot Sagl joined Snom Technology as CEO in July 2016.

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M-SC Series

M215 SC


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M325 DECT Bundle



C520 - WiMi


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Snom Media Contact

SAB Communications snc
Silvia Amelia Bianchi

Tel : +49 (0)30 5600.7954