snom technology Introduces New IP Desktop Phone Portfolio Qualified for Microsoft® Lync Server 2010™

snom UC line features standards-based snom 821 UC edition and snom 300 UC edition qualified for use with Microsoft Lync 2010; company announces new snom UC600 USB phone optimized for Microsoft Lync environments

Berlin, Germany and Woburn, Mass. (September 13, 2011) - snom technology AG, a leading developer of IP desktop phones and IP communications solutions, announced today snom UC – a new edition of snom IP desktop phones designed for unified communications (UC) and qualified for use with Microsoft® Lync Server 2010™. The new line includes the snom 821 UC edition and the snom 300 UC edition, both of which work with Lync Server 2010 and are currently the only phones on the market compatible with both Microsoft Lync and other SIP based PBXs. The snom UC edition also includes the new snom UC600, a purpose-built USB desktop phone that provides operation with the Lync soft client.

The snom UC portfolio expands functionality beyond voice features by adding support for the productivity features included in Lync, such as presence, quick dialing from Lync buddy lists (on the snom 821UC edition) and more. Both the snom 821 UC edition and snom 300 UC edition feature snom UC edition firmware, which is qualified with Lync 2010.

“The introduction of the snom UC edition featuring these two categories of phones qualified for Microsoft Lync provides businesses with the broad flexibility to utilize phones that can work in a pure UC environment or a hybrid UC and IP PBX environment,” said Dr. Michael Knieling, executive vice president of marketing and sales, snom technology. “These phones dramatically help reshape the economics for organizations deploying Microsoft Lync and provide businesses with a set of phones with superior features, elegant design and competitive price points.”

snom UC600
The snom UC600 is a USB business phone optimized for Microsoft Lync 2010, giving small businesses and enterprises a functional and affordable option in Lync environments. With Lync, the snom UC600 offers the ability to dial and execute telephone calls from a PC, as well as through the more traditional handset and keypad interface. At an MSRP of $149, the addition of the snom UC600 to the current range of optimized IP phone devices will help to provide customers with a more cost-effective option in the marketplace. With the embedded client for Lync 2010, users are assured an optimal end user experience and simple deployment and endpoint management.

snom 821 UC edition and snom 300 UC edition– Qualified for Microsoft Lync
snom UC features two standards-based SIP phones from snom’s VoIP phone portfolio now qualified for Microsoft Lync: the executive-class snom 821 desktop phone and entry-level snom 300.

“With Microsoft Lync deployments accelerating in both the enterprise and small business markets, snom can now offer the best mix of desktop phones tested and qualified for Lync to match any sized customer environment or fit any industry,” said snom COO Mike Storella. “The snom UC portfolio delivers value to our distributors, resellers and customers providing them with an endpoint solution that blends a rich feature set with affordability and choice.”

The snom 821 is the most popular member of the snom 8xx series of executive-class desktop phones, offering expanded functionality for business applications, including a high-resolution TFT color display, presence display and settings, server side address book search, support of speed dialling of client contacts, and an on-board gigabit-Ethernet switch.

Capable of supporting multiple SIP and/or Lync accounts (up to twelve for the snom 821, up to 4 for the snom 300), the snom 821 UC edition and the snom 300 UC edition are presently the only phones on the market that can concurrently operate in a mixed environment of Lync 2010 and SIP on a single phone without an additional gateway. This mixed-environment capability offers customers maximum flexibility and failover capabilities while presenting an ideal solution for future migration strategies.

The snom 300 UC edition offers business a value-priced entry level IP desktop phone with advanced functionality that is qualified for Lync Server 2010. The company’s most widely-deployed phone, the snom 300 boasts multiple lines, programmable keys, backup failover line identities, low power consumption, Lync presence, superior voice quality and other features at an extraordinary price.

“Microsoft is pleased to work with snom on its new line of IP business phones – snom UC – that is compatible with Microsoft Lync Server 2010,” said Kirk Gregersen, senior director Lync marketing at Microsoft Corp. “Our business customers will benefit from the innovation, choice and value that snom UC phones can deliver due to their open, standards-based approach with Lync.” The snom 821 UC edition (MSRP $249), snom 300 UC edition (MSRP $129), and snom UC600 (MSRP $149) are all available immediately worldwide. For more information about snom products and Microsoft Lync 2010 compatibility, contact your communications equipment reseller or distributor or visit www.snom-uc.com.

“These three new phones are just the start,” added Knieling. “In the near feature snom’s entire product portfolio of business IP phones will be qualified with snom UC Edition firmware and become part of the snom UC line, providing businesses with a broad array of of IP endpoints optimized for Microsoft Lync available on the market.”

For more information about snom in the Americas, please visit us at www.snomchannel.com; follow us on Twitter at www.twitter.com/snom; become a fan on Facebook at www.facebook.com/snom.VoIP.phones; or join our LinkedIn group at www.linkedin.com/groups?gid=1773766. About snom snom technology AG develops and manufactures VoIP telephones and related equipment based on the IETF open standard, SIP (Session Initiation Protocol). Recognized for its high-quality, customizable, and cost-effective business solutions, snom is also differentiated by the company’s history in the VoIP industry, and its dedication to high security standards. All of snom’s products, from desktop phones to IP PBXs, are designed to be fully interoperable with leading communications equipment vendors. snom customers benefit from the interoperability and flexibility that the snom telephones offer, including plug and play integration and universal compatibility with any SIP-based telephony platform. Founded in 1996 and headquartered in Berlin, Germany, snom technology AG also has offices in Italy, France, the United Kingdom and the US. The company distributes its fourth generation SIP phones through its network of more than 60 authorized reseller partners in 200 countries worldwide. For more information on snom, please visit www.snom.com.

Media Contacts
snom - North America
John Gates/Efrain Viscarolasaga
Elevate Communications
+1 (617) 861–3651/3652
john@elevatecom.com
efrain@elevatecom.com

Mike Storella
snom technology, Inc.
18 Commerce Way, Suite 6000
Woburn, MA
01801 (781) 569-2044
mike.storella@snom.com

snom - Global
Heike Cantzler
Christian Baier
snom technology AG
D-10117 Berlin
Germany
+49-30-39833-103/106
heike.cantzler@snom.com
christian.baier@snom.com