snom enters the sub-A$200 VoIP Handset market at CeBIT Australia with the fully-loaded snom 300.

The new entry level model of the snom VoIP telephone family, the snom 300, is all about flexibility and security.

The new entry level model of the snom VoIP telephone family, the snom 300, is all about flexibility and security. Six free, user- or administrator-configurable (or carrier-preconfigurable) function keys can easily be allocated to security-related menu functions, or assigned to multiple lines. The snom 300 comes factory-equipped so that four of its six programmable keys can be configured as line appearances, and upgrades are available from snom that lets you configure (up to) all six function keys in this way - flexible enough to suit the needs of every user.

Robust security is a key feature of the snom VoIP telephone family. "Due to its rapid growth, Internet Telephony is becoming increasingly enticing for illegal eavesdroppers, data thieves and advertising calls; so with the snom 300 we have placed particular emphasis on security features like SRTP and SIPS," stresses sales and marketing director Dr. Michael Knieling. "It is precisely in the price segment under A$200 that most VoIP telephones are lacking effective protection mechanisms like these."

In addition, the snom 300 offers all necessary office functionality, including features such as choice of trunk line, status indicator, group lines, busy option and call-pickup. High audio quality, ease of use and interoperability make the snom 300 highly suitable for SMEs, home offices, private users or ISP applications.

"The mark of a quality VoIP phone is in the firmware - and this is where snom leads the SIP-based sector. The new 300 model shares a common firmware with the high-end models, not to mention a well designed and properly weighted hand-piece - a rarity in the entry level segment of the market." says Scott Rigby of Enabled Networks, snom Importer for Australia & New Zealand. "We recently entered into a closer relationship with Alloy Computer Products to better support their extensive range of business grade VoIP telephony products, headlined by the Epygi IP PBX series. Alloy have Resellers throughout Australia, plus their 'Voice Gold Partner' network who are dedicated to looking after all pre- and post-sales requirements in the VoIP/Telephony area"

Alloy provides it's customers with a product range covering all areas of converged data/voice systems, from the key items of VoIP Telephony hardware through to equipment to provision data networks for carrying voice traffic" says Karl Baker, Marketing Director at Alloy. "snom have a well-earned reputation as a leader in IP Phone technology, and we have found their products to be ideal for business grade VoIP systems. The new snom 300 model brings snom's dedication to excellence into the value end of the business IP Phone market, and is also a great product for residential users who want a robust, feature-rich handset. We will be demonstrating the product on a live system at CeBIT, with all our other VoIP products. CeBIT attendees are invited to try the 300 for themselves".

About Enabled Networks

Enabled Networks Pty Ltd is a Managed Service Provider (MSP) based in the Melbourne CBD. As a WebCentral Key Partner, they leverage the Application and Network Services provisioned through WebCentral and supplement them with additional offerings such as VoIP Telephony and Online Backup.

CeBIT Australia, 9-11 May 2006, Darling Harbour, Sydney

The snom 300 can be seen at in Hall 2, Stand A35 - Alloy Computer Products.

About snom

snom technology AG develops and manufactures VoIP telephones and related equipment based on the IETF open standard, SIP (Session Initiation Protocol). Recognized for its high-quality, customizable, and costeffective business solutions, snom is also differentiated by the company’s history in the VoIP industry, and its dedication to high security standards. All of snom’s software exists in the firmware on the phones – making it easier for users to download updates and new features. snom customers benefit from the interoperability and flexibility that the snom telephones offer, including plug and play integration and universal compatibility with any SIP-based telephony platform. Founded in 1996 and headquartered in Berlin, Germany, snom technology AG also has offices in Italy, France and the US. The company distributes its fourth generation SIP phones through its network of more than 200 authorized reseller partners in 60 countries worldwide. For more information on snom, please visit www.snom.com.

Reseller enquiries:

Alloy Computer Products
Unit 4, 585 Blackburn Road,
Notting Hill, 3168, Victoria, Australia
Free Phone : 1800 817 807
Email : sales@alloy.com.au

Distributor/Enterprise enquiries:

Scott Rigby - snom@enabled.net.au
Enabled Networks Pty Ltd
Level 10, 365 Little Collins Street
Melbourne VIC 3000 Australia

Press contacts:

snom technology AG
Maria Schnake
Gradestr. 46
D-12347 Berlin
Tel: +49 30 39833-103
Fax: +49 30 39833-111
press@snom.com
www.snom.com

Maja Schneider
PR für die Informationstechnologie
Tel: +49 30 79708771
Fax: +49 30 79708987
info@majaschneider.de
www.it-publicrelations.de