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snom technology AG at the CeBIT 2004

Internet Telefony on its way up: snom technology AG at the CeBIT 2004 in Hanover, hall 27, booth C36

  • Presenting one of the first calling card systems for Internet Telephony Service Providers,

  • Showing two new VoIP phones,

  • a PowerOverEthernet Panel and

  • launching SIP Provider Partnership Program

According to a relevant study by the market research company Frost & Sullivan, the market volume of IP-telephony is set to increase from 1.09 billion USD worldwide in 2003 to 4.21 billion USD in 2007 e. Between 2002 and 2007 the average yearly growth rate is estimated to be approximately 40 per cent. (source: Frost & Sullivan)

"The media giant Time Warner announced last week that it will go into Internet telephony in a big way. By the end of 2004 nearly 18 million customers could be making telephone calls by cable connection at giveaway prices." (Source: Der Spiegel 51/03)

snom 4S Calling Card System

As a full VoIP service provider, with the 4S Calling Card system snom is for the first time presenting an integrated system solution for Internet Telephony Service Providers (ITSP) and also traditional telecommunications providers who wish to improve their existing IP infrastructure and to integrate Voice-over-IP into their services. All that end users require is a softphone on their PC or a VoIP telephone. They are identified by their 12-figure calling card number and authenticated using the PIN provided with the card.

"With this combination of fully developed SIP and media software as well as the tried and tested IT techniques that ensure scalability and redundancy, we are offering users a very efficient solution that is unique worldwide", states executive director Nicolas-Peter Pohland. "The system is setting new standards, especially with regard to costs". The 4S Calling Card system is currently in use by China Telecom in Shenyang, where the first trial run with thousands of users has been completed successfully.

IP phones snom 190 und snom 220 soon available:

snom is enlarging its product spectrum by two new telephones this year and is presenting the prototypes at the CeBIT 2004. The snom 190 differs from former products in that it can be linked with more appliances of other manufacturers through Codec G.723.1. In addition, the user can make calls of the same quality with smaller bandwidths, which was previously only possible with broadband technology.

The snom 220 is distinguished by a more comfortable 128 x 64 pixel graphical backlight display. With the key expansion module (Keypad 220), call coverage and management are very easy to handle. You can cascade up to three units. "The snom 220 is a high-end affordable business phone, which addresses the communication needs of power users such as executive and administrative staff who require very high standards from communication systems", says Pohland, describing the target group. "As it supports the Chinese und Japanese languages, the snom 220 also fulfills international requirements". By means of a standard coding solution from the area of IT (TLS), optimal bugging and configuration protection for all models is guaranteed. The phones are expected to be available this year.

SIP Provider Partnership Program

snom makes it its business to offer complete SIP solutions, meaning products and services on the basis of its own and partner technologies. "After we had developed all kinds of products by ourselves and had these products approved by partners, we were asked to also approve and mediate SIP services" comments Pohland regarding his next Voice-over IP project. "In addition to our free-of-charge "best effort" internet-to-internet SIP Service we refer clients to inexpensive SIP Services from partners who enable calling with the traditional telephone network, the so-called PSTN (Public Switched Telephone Network), which has a good quality and offers a high standard of service to the customers."

About snom

snom technology AG develops and manufactures VoIP telephones and related equipment based on the IETF open standard, SIP (Session Initiation Protocol). Recognized for its high-quality, customizable, and costeffective business solutions, snom is also differentiated by the company’s history in the VoIP industry, and its dedication to high security standards. All of snom’s software exists in the firmware on the phones – making it easier for users to download updates and new features. snom customers benefit from the interoperability and flexibility that the snom telephones offer, including plug and play integration and universal compatibility with any SIP-based telephony platform. Founded in 1996 and headquartered in Berlin, Germany, snom technology AG also has offices in Italy, France and the US. The company distributes its fourth generation SIP phones through its network of more than 200 authorized reseller partners in 60 countries worldwide. For more information on snom, please visit